Description

URBAN: CHROMA Art Film Festival is an open call designed to empower artists from all disciplines with a unique opportunity to enhance their visibility and develop their business through public art and self-promotion. Whether you're a painter, filmmaker, digital artist, sculptor, or creator in any medium, this program provides an innovative platform to turn your artwork into an advertisement that connects with the urban landscape.

This project emphasizes art as advertisement—enabling creators to transform public spaces into immersive galleries. The initiative offers more than just exposure; it's about business development, giving artists the tools to build their personal brand, gain professional marketing materials, and increase accessibility to a broad audience.

Key Features:
Open to All Artistic Disciplines No matter your creative background—whether it's traditional painting, new media, sound art, film, or any other form—this program is designed to provide opportunities for every type of artist. You’ll have the chance to showcase your work and elevate your profile, creating advertisements that represent your art and yourself as a brand.
Public Art as a Platform:Your work will be displayed in high-traffic public spaces like bus shelters and billboards, ensuring maximum visibility during Miami’s busiest art weeks. This isn’t just about being seen—it’s about making an impact on the urban environment and interacting with a diverse audience on a daily basis.
Develop Your Brand Artists will receive professional marketing tools, including videos, stills, and a full marketing package featuring promotion on websites, newsletters, and social media. You won’t just advertise your art—you’ll create a lasting campaign around your creative identity that can propel your work into new opportunities, from collaborations to exhibitions and sales.
Art as Escapism This program taps into the concept of art as a form of escapism. By positioning your work in public spaces, you’re giving the world a visual retreat—an opportunity for people to connect with your message in a meaningful and emotional way.
Business Development through Self-Promotion: The developmental aspect of this program isn’t just limited to artistic visibility; it focuses on equipping artists with the resources they need to build sustainable careers. You will learn how to advertise your art, not just in a traditional sense but through creating public engagement and immersive experiences that amplify your presence.
Expanding the Spectrum of Disciplines:
Whether you are a filmmaker, performance artist, textile designer, or sound artist, this program offers a diverse space for artists to come together and present their work. From creating public installations to digital artwork projections, all 29 artistic disciplines are welcome to apply.

What You’ll Gain:
Increased Visibility: Get your work seen by millions in one of the world's most art-centric cities.
Professional Marketing: Receive a full marketing package, including portfolio content like professional-grade videos and stills of your work in urban settings.
Expanded Audience: Your art will be exposed to a diverse, international audience, creating networking opportunities and potential business leads.
Public Engagement: Your work will be part of a public dialogue, transforming everyday spaces into cultural hubs.
Business Growth: By advertising your work in public, you not only promote your art but create an artistic business strategy that can lead to more opportunities and long-term development.

How to Apply:
This open call welcomes artists from every field to submit their portfolios. Selected artists will be featured as part of a dynamic, month-long exposition running from November 25 to December 22, coinciding with Miami’s peak art season. Artworks will be showcased in 17 strategic public spaces around Miami-Dade County, including the vibrant Little Havana area.

Why Participate?Massive Exposure: Your artwork will be part of a visual spectacle seen by over 27 million people, including locals, tourists, and international art collectors.Prime Locations: Your Ruby poster will be displayed at 17 strategically selected bus shelters across Miami, capturing the attention of both pedestrians and commuters.

Cultural Impact: This is more than just an exhibition; it’s a movement that amplifies voices and narratives through art in one of the most culturally rich areas of the city.

Program Details:

Exhibition Duration: November 25 - December 22Locations: 17 Bus Shelters across Miami-Dade County, with a focus on Little Havana Audience Reach: 27,007,588 views projected
Partnerships: In collaboration with OUTFRONT Media and Miami-Dade County
How to Apply: Artists interested in participating are invited to submit their portfolios for consideration. Selected artists will be contacted with further details and will be required to provide high-resolution files of their work for printing.